The WDSC & Ohio Wheel Company Partnership Extends

London – January 30, 2026 – The WDSC are happy to announce that Tour sponsor Ohio Wheel Company have decided to extend their partnership for another 12 months. Having hit all their targets and achieved their goals and expectations from partnering with the WDSC, the Ohio Wheel company have announced today that they would like to continue to grow together with the Tour until the end of 2026 whence they will evaluate their sponsorship and commit to a multiyear deal.

“We came into WDSC at the launch stage of a brand-new wheel product in a very competitive space where all the corners were already taken. Through this partnership we were able to stand out from the crowd and have now become one of the most instantly recognised wheel brands in the sport. Our heat sensitive colour changing wheels are a great learning tool as they help riders understand about weight distribution. After looking at our sales figures as well as brand recognition surveys, we have decided to prolong our partnership with the WDSC which has given us massive exposure and credibility within the sport.” Said Joshua Carney of Ohio Wheel Company.

“As the WDSC we are very happy to see that Ohio have decided to continue with their sponsorship, proving beyond a shadow of a doubt that their investment in our Tour has created great value for their brand. We have wanted to support the industry since Day 1, and we will continue to do so with favourable rates, and tailor-made activations. We truly believe that we offer exceptional exposure for all brands and being the biggest and most professional downhill tour out there, we also lend credibility to any industry brand that wishes to align their products alongside our name. We are also working hard on their behalf to connect them with local communities and shops in the territories we race in, to help increase their sales” said Selim Kemahli, Promoter of the WDSC.